Insights, Tools, and Inspiration
How to Make the Most of Your Video Distribution Budget
Build a Thorough Video Distribution Strategy Video in the new cornerstone for marketing professionals across industries. This is especially true in the world of engineering, design, and construction, where decision-makers have come to realize the power of video to communicate a vision. Awesome. But one question often remains: how can you know—how...
Video for Luxury Property Marketing Plans
5 Powerful Reasons Video is a Cornerstone of a Luxury Property Marketing Plan Today, like every other, someone will ask you to watch a video. Might be a friend sharing an animated gif or a mix of the best and funniest animal or human fails. More likely, it’ll be a sneak attack. You’re reading the news in your professional corner of the internet...
Designing a Commercial Real Estate Marketing Plan
Commercial Real Estate Marketing Plans That Work A solid commercial real estate marketing plan can help you stand out from other developments, a job that's getting more and more difficult to pull off. That's because now more than ever, dynamic storytelling mediums are a marketer's best friend. Previously sold separately, today promotions and...
Rules of the Road for Online Visual Content
In our last post, we explored the reasons why online video creates a virtuous cycle of marketing messages. Today, we’re following up with our own suggestions about best practices for content marketing. We base these “rules of the road” on our clients’ victories and the roles we’ve played in them. We’re all about moving the needle, at whatever...
Why Insist on Video Content Marketing?
Content is King. In today’s marketplace content is king. And appropriately so. This, finally, is the age of "empowerment" marketing. Consumers want relevant and timely information to make enlightened decisions that align with their highly specific needs, goals and values. Consumer-to-Consumer marketing, by stressing community influence and...
Eye-Catching Trade Show Video Production
Creating Valuable Trade Show Videos How often have you been at a trade show, corporate event, or conference and think “this is a perfect moment to demonstrate our company culture, product and vision?” The entire team is together. Excitement is running high…perhaps due to a successful product rollout, a new division launch, or simply because...
Making a Crowdfunding Video that Works
Making a Crowdfunding Video That Works Crowdfunding sites like Kickstarter and IndieGoGo have become a reliable pathway to investment for entrepreneurs and innovative start-ups. These community-economies offer companies a cost-effective way to source new capital while simultaneously conducting target audience research and gauging real product or...
Medical Research Video to Engage Audiences
Visualizing Medical Research Making complex medical research accessible is a difficult task. It takes both art and science to present clinical trial results in a concise, engaging manner. And effectively communicating research requires sensitivity to the rational and the emotional aspects of the information. The cliché scientist of the popular...
Crack the Fitness Code with Premium Online Workout Videos
Fitness and nutrition expert Shawn Stevenson of the #1 ranking podcast The Model Health Show has cracked the code to not only achieving a healthy lifestyle, but making health and wellness accessible to everyone. With a well-established digital presence and a top-ranking podcast, Shawn came to StoryTrack for a fresh take on his body transformation...
Understanding Content Marketing | Focus on Adding Value
Recently, I read an article written by one of our clients, Burl Stamp, who is a healthcare adviser and founder of Stamp & Chase, a healthcare consulting firm based in St. Louis. In his article, Burl talks about the danger in pursuing silver bullet solutions for process improvement in healthcare. I found the insights in the article to be...
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