Safety Training Video Marketing Experts
We’re the safe bet.
At StoryTrack, we believe safety training video production should captivate and invigorate your workforce. We collaborate with your team to understand industry regulations, company standards and vital safety procedures. Then we create highly engaging videos to keep your employees safe… and regulators off your back.
Why are safety training videos important?
Training employees can be costly and time-consuming. So perhaps it’s no surprise that 17% of small business employees receive no safety training in the workplace. Failure to implement safety instruction doesn’t just impact individual employees. It can also put your entire company at risk. Breaches of safety protocols can result in lawsuits and regulatory penalties. In the worst case scenario, they can lead to charges of criminal negligence.
Safety training video production is the best way to streamline the time and cost of employee training. They can be used year after year, saving the cost of expensive instructors, classes and seminars. And because they can be viewed anywhere, they reduce or eliminate the cost of employee travel for safety training. But there’s another compelling reason to use safety training videos. Employees retain only about 10% of what they read — and up to 95% of the information contained in videos. At StoryTrack, we’ll assemble a highly effective video training program to keep your valued workforce safe.
Let’s talk numbers.
5 Reasons to Choose StoryTrack
for your Safety Training Videos.
Hard-Won Expertise.
StoryTrack has decades of experience producing safety videos — with total focus on employee safety and certification.
Creative Vision and Versatility.
We’re battle-tested, and we attack the challenge from countless angles — voiceover, animation, on-camera talent, green screen, drones, augmented reality… you name it.
Maximum Investment Value.
We can leverage video assets to create social media segments, website content and more.
Rapid Results.
We recognize the urgency of your initiatives, and we act decisively to meet your strategic needs.
Responsive Attention.
We listen to your needs and organize a responsive strategy. We’re never satisfied until you are.
What is the process for creating safety training production videos?
Research
We work with clients to identify learning objectives that boost performance and improve safety. Our discovery process includes content research, interviewing, scripting and storyboarding to identify the right media elements for your instructional materials.
Editorial and Copywriting
Masterful writing is essential. We interview your corporate trainers, safety supervisors and company leaders to identify important topics and organize them into coherent training materials. Then we flesh out a vision for your project in creative briefs, treatments and full-fledged scripts.
Production
From on-camera instruction to computer animation to interactive quizzes, we offer a full complement of training capabilities. Our animators develop detailed graphics that illustrate safety protocols, precautions, and best practices. High-end production values and a strong instructional framework deliver safety training content you can be proud of.
Post-Production and Distribution
We leverage your training assets to develop complementary communications. A thirty-minute video can be broken into chapters. Interactive quizzes are ideal for certifying your workforce. We also develop printed materials and infographics for visual instruction.
What Our Clients Have to Say
Charles F. and Joanne Knight Distinguished Professor of Neurology; Director, Dominantly Inherited Alzheimer’s Network Trials Unit, Washington University School of Medicine
Section of Cardiac Surgery, Washington University School of Medicine
Chief Financial Officer, Brinkmann Constructors
Senior Director, Global Marketing & Communications, Hines
Senior Manager, Employee & Executive Communications, BASF
Executive Director, Lift for Life Academy
Founder, Gotch SEO
Vice President, Strategic Marketing & Innovation, BW Flexible Systems