Fitness and nutrition expert Shawn Stevenson of the #1 ranking podcast The Model Health Show has cracked the code to not only achieving a healthy lifestyle, but making health and wellness accessible to everyone. With a well-established digital presence and a top-ranking podcast, Shawn came to StoryTrack for a fresh take on his body transformation program, The Fat Loss Code (FLC).
Crack the Code
Creating premium digital content doesn’t have to be difficult but it does need to engage the audience. We specialize in helping our clients find that sweet spot so they develop a unique voice, engage viewers and see significant results.
Our team created premium fitness content for Shawn’s Fat Loss Code program. The short training videos provided additional value to members by allowing them to be “in the gym” with an expert instructor during their workouts. By leveraging Shawn’s position in the market, we helped craft a personal experience that gave FLC members the information they needed easily and quickly.
The goals we set to crack the code:
Creating Premium Digital Content
We built an extensive library of easy-to-follow workout videos that engaged FLC subscribers and enhanced the online guided health and weight loss program. Content needed to be worth the sign-up free and easy-to-access on all mobile devices.
Content Marketing
We leveraged existing marketing material and fresh fitness content on social media channels to share, market and increase Fat Loss Code membership
Building a Unique Brand Personality
Through the premium workout video content, we created a unique “voice” for Shawn and enhanced his credibility as a health and fitness expert. The videos also helped differentiate the FLC program from typical weight loss programs, positioning FLC more as a personally coached workout and body transformation program.
Behind the Scenes
As always, it takes a team to make these videos possible. Here are some of our favorite behind the scenes shots from the production day. Special thanks to Fuel Strength & Wellness Studio for letting us use their facility.
Like What You See?
We are a boutique media agency specializing in visual storytelling. We curate pieces that serve multiple functions across digital channels, and our work brings longevity and usefulness that stands the test of time. Interested in creating compelling content for your upcoming campaign? Talk to us. We’d love to hear from you!
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