Insights, Tools, and Inspiration
Client Voices Bring Video Campaign to Life
What do you do when you’re asked to create content for a video campaign featuring five clients in three states? Pack your bags and hit the road! That’s just what we did when the upper midwest marketing team from Marsh McLennan Agency (MMA) approached us about producing a corporate video series to highlight the agency’s industry practice groups....
How to Create Property Videos That Stand Out
Once a “nice to have,” property videos are a “must have” for savvy developers and commercial real estate agents bringing a property to market. That’s because they’re an incredibly effective tool for showcasing a property’s best features for an audience unbound by location. But in a media landscape flooded with content, sales teams can struggle...
Construction Video Content Ideas to Consider for Your Firm
One of the great things about working with our design-build industry clients is their creativity. Building, by nature, is a creative endeavor, so it’s always fun to brainstorm with them for new construction video content ideas. From conceptualizing a new build to watching a development take shape to showing off the details of a completed project,...
The Importance of Video in Marketing
One of the first things we often talk about with potential clients is the importance of video in marketing. That’s because we want our clients to understand how powerful video can be, and we want them excited about the possibilities! And when you work with companies that build like we do, there are so many possibilities! Bringing the...
Maximize Your Marketing Budget by Building an Asset Library
We all love a good deal. As marketers, we want to maximize our marketing budget and have a great ROI. Unfortunately, we usually have limited budgets and a number of different marketing campaigns needing to be executed. And before we realize, we are always putting some off for later. This doesn’t always have to be the case, however. You can make a...
Why Real Estate Drone Video Should Be Part of Your Marketing Strategy
As more developers incorporate video into their commercial real estate marketing strategies, they’re also increasingly using real estate drone footage to give prospective tenants a bird’s-eye view of their properties. Aerial footage offers soaring, breathtaking views of commercial properties. But, more importantly, drone footage can improve the...
How to Breathe Life Into a Virtual Fundraising Event
With no end in sight to the COVID-19 pandemic, nonprofit leaders and event planners are upping their digital game to engage donors and bring awareness to their cause. But are they missing the human element required to touch the hearts of their audience and connect with them at a deeper level? In this post, we explain three variations of virtual...
A Cinematic Approach to Commercial Real Estate Video
Breathtaking Video Showcases Property in Commercial Real Estate Marketing Campaign This is a post detailing howStoryTrack created a unique, beautiful, and wholly original—not unlike the subject—commercial real estate video for Mountain Development’s Bryant Park Studio in Midtown Manhattan. It’s about how vital designing videos for mobile and...
StoryTrack Creates Digital Signage for Arena
The Death of Traditional Physical Marketing The unfortunate reality in nearly every vertical is that traditional promotional avenues are closing. Mainly, Millennials seem to be virtually impervious to previously successful marketing efforts. However, It’s not that they aren’t interested in your product, it’s that they turn to their peers’...
Crafting a Compelling Subscription-Based Video Series
Your Audience Is Waiting for Subscription Based Video Have you ever considered some different ways to engage with that audience you’ve spent years cultivating on social media? What if there was a way that you could offer quality content to a hungry audience and make more than the pennies per hundred views that alternatives, like YouTube, offer?...
How to Make the Most of Your Video Distribution Budget
Build a Thorough Video Distribution Strategy Video in the new cornerstone for marketing professionals across industries. This is especially true in the world of engineering, design, and construction, where decision-makers have come to realize the power of video to communicate a vision. Awesome. But one question often remains: how can you know—how...
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