Insights, Tools, and Inspiration
How to Breathe Life Into a Virtual Fundraising Event
With no end in sight to the COVID-19 pandemic, nonprofit leaders and event planners are upping their digital game to engage donors and bring awareness to their cause. But are they missing the human element required to touch the hearts of their audience and connect with them at a deeper level? In this post, we explain three variations of virtual...
A Cinematic Approach to Commercial Real Estate Marketing
Breathtaking Video Showcases Property in Commercial Real Estate Marketing CampaignThis is a post detailing how StoryTrack created a unique, beautiful, and wholly original—not unlike the subject—commercial real estate marketing video for Mountain Development’s Bryant Park Studio in Midtown Manhattan. It’s about how vital designing videos for...
StoryTrack Creates Digital Signage for Arena
The Death of Traditional Physical MarketingThe unfortunate reality in nearly every vertical is that traditional promotional avenues are closing. Mainly, Millennials seem to be virtually impervious to previously successful marketing efforts. However, It’s not that they aren’t interested in your product, it’s that they turn to their peers’...
Crafting a Compelling Subscription-Based Video Series
Your Audience Is Waiting for Subscription Based VideoHave you ever considered some different ways to engage with that audience you’ve spent years cultivating on social media? What if there was a way that you could offer quality content to a hungry audience and make more than the pennies per hundred views that alternatives, like YouTube,...
How to make the most of your video distribution budget
Build a Thorough Video Distribution Strategy Video in the new cornerstone for marketing professionals across industries. This is especially true in the world of engineering, design, and construction, where decision-makers have come to realize the power of video to communicate a vision. Awesome. But one question often remains: how can you know—how...
Luxury Property Marketing Plan – StoryTrack
5 Powerful Reasons Video is a Cornerstone of a Luxury Property Marketing PlanToday, like every other, someone will ask you to watch a video. Might be a friend sharing an animated giff or a mix of the best and funniest animal or human fails. More likely, it'll be a sneak attack. You're reading the news in your professional corner of the internet...
Designing a Commercial Real Estate Marketing Plan
Commercial Real Estate Marketing that Works Making your commercial real estate marketing stand out from other developments is a job that's getting more and more difficult to pull off. That's because now more than ever, dynamic storytelling mediums are a marketer's best friend. Previously sold separately, today promotions and content are being...
Rules of the Road for Online Visual Content
In our last post, we explored the reasons why online video creates a virtuous cycle of marketing messages. Today, we’re following up with our own suggestions about best practices for content marketing. We base these “rules of the road” on our clients’ victories and the roles we’ve played in them. We’re all about moving the needle, at whatever...
Why Insist on Video Content Marketing?
Content is King. In today’s marketplace content is king. And appropriately so. This, finally, is the age of "empowerment" marketing. Consumers want relevant and timely information to make enlightened decisions that align with their highly specific needs, goals and values. Consumer-to-Consumer marketing, by stressing community influence and...
Eye-Catching Trade Show Video Production
Creating Valuable Trade Show Videos How often have you been at a trade show, corporate event, or conference and think “this is a perfect moment to demonstrate our company culture, product and vision?” The entire team is together. Excitement is running high…perhaps due to a successful product rollout, a new division launch, or simply because...
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The StoryTrack team has produced thousands of successful videos, and we’re ready to put you on the fast track to success. Got a business challenge that needs vision and expertise? Call us today. It’s free.