Insights, Tools, and Inspiration

Video Pre-Production: Planning for Success

Video Pre-Production: Planning for Success

Let’s talk pre-production. When we first meet with clients to talk through the video production process, they’re often surprised by how much time we budget for pre-production. But the reality is that without proper planning, you risk investing a lot of time and money on a project only to end up with ho-hum results.

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Capturing Complexity with Alzheimer’s Disease Video

Capturing Complexity with Alzheimer’s Disease Video

Navigating the intricacies of Alzheimer's disease and dementia demands more than just words; it requires a profound level of understanding, empathy, and most importantly, a narrative that connects. StoryTrack stands as the premier video production company specializing in Alzheimer's disease and other neurodegenerative conditions. We're focused on...

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The Power of Healthcare Video Marketing

The Power of Healthcare Video Marketing

Sharing stories that connect is at the heart of everything we do. And nowhere is that more important than in healthcare. In an era where digital communication dominates, healthcare professionals increasingly recognize the power of video to connect with patients, educate the public, and enhance overall healthcare experiences. The marriage of...

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Four Ways Fundraising Video Helps Nonprofits Reach Their Goals

Four Ways Fundraising Video Helps Nonprofits Reach Their Goals

The key to successful fundraising lies in the art of storytelling - delivering the right narrative at the right moment in a way that deeply resonates with your audience. For many of our nonprofit clients, fundraising videos move the needle when they need it most - at their annual galas. With gala season upon us, we wanted to share some tips on...

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