Insights, Tools, and Inspiration

Why Real Estate Drone Video Should Be Part of Your Marketing Strategy

Why Real Estate Drone Video Should Be Part of Your Marketing Strategy

As more developers incorporate video into their commercial real estate marketing strategies, they’re also increasingly using real estate drone footage to give prospective tenants a bird’s-eye view of their properties. Aerial footage offers soaring, breathtaking views of commercial properties. But, more importantly, drone footage can improve the...

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How to Breathe Life Into a Virtual Fundraising Event

How to Breathe Life Into a Virtual Fundraising Event

With no end in sight to the COVID-19 pandemic, nonprofit leaders and event planners are upping their digital game to engage donors and bring awareness to their cause. But are they missing the human element required to touch the hearts of their audience and connect with them at a deeper level? In this post, we explain three variations of virtual...

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A Cinematic Approach to Commercial Real Estate Video

A Cinematic Approach to Commercial Real Estate Video

Breathtaking Video Showcases Property in Commercial Real Estate Marketing Campaign This is a post detailing howStoryTrack created a unique, beautiful, and wholly original—not unlike the subject—commercial real estate video for Mountain Development’s Bryant Park Studio in Midtown Manhattan. It’s about how vital designing videos for mobile and...

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StoryTrack Creates Digital Signage for Arena

StoryTrack Creates Digital Signage for Arena

The Death of Traditional Physical Marketing The unfortunate reality in nearly every vertical is that traditional promotional avenues are closing. Mainly, Millennials seem to be virtually impervious to previously successful marketing efforts. However, It’s not that they aren’t interested in your product, it’s that they turn to their peers’...

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Crafting a Compelling Subscription-Based Video Series

Crafting a Compelling Subscription-Based Video Series

Your Audience Is Waiting for Subscription Based Video Have you ever considered some different ways to engage with that audience you’ve spent years cultivating on social media? What if there was a way that you could offer quality content to a hungry audience and make more than the pennies per hundred views that alternatives, like YouTube, offer?...

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How to make the most of your video distribution budget

How to make the most of your video distribution budget

Build a Thorough Video Distribution Strategy Video in the new cornerstone for marketing professionals across industries. This is especially true in the world of engineering, design, and construction, where decision-makers have come to realize the power of video to communicate a vision. Awesome. But one question often remains: how can you know—how...

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Video for Luxury Property Marketing Plans

Video for Luxury Property Marketing Plans

5 Powerful Reasons Video is a Cornerstone of a Luxury Property Marketing Plan Today, like every other, someone will ask you to watch a video. Might be a friend sharing an animated gif or a mix of the best and funniest animal or human fails. More likely, it’ll be a sneak attack. You’re reading the news in your professional corner of the internet...

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Designing a Commercial Real Estate Marketing Plan

Designing a Commercial Real Estate Marketing Plan

Commercial Real Estate Marketing Plans That Work A solid commercial real estate marketing plan can help you stand out from other developments, a job that's getting more and more difficult to pull off. That's because now more than ever, dynamic storytelling mediums are a marketer's best friend. Previously sold separately, today promotions and...

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Rules of the Road for Online Visual Content

In our last post, we explored the reasons why online video creates a virtuous cycle of marketing messages. Today, we’re following up with our own suggestions about best practices for content marketing. We base these “rules of the road” on our clients’ victories and the roles we’ve played in them. We’re all about moving the needle, at whatever...

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Why Insist on Video Content Marketing?

Content is King. In today’s marketplace content is king. And appropriately so. This, finally, is the age of "empowerment" marketing. Consumers want relevant and timely information to make enlightened decisions that align with their highly specific needs, goals and values. Consumer-to-Consumer marketing, by stressing community influence and...

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The StoryTrack team has produced thousands of successful videos, and we’re ready to put you on the fast track to success. Got a business challenge that needs vision and expertise? Call us today. It’s free.