Insights, Tools, and Inspiration

How to Breathe Life Into a Virtual Fundraising Event

How to Breathe Life Into a Virtual Fundraising Event

With no end in sight to the COVID-19 pandemic, nonprofit leaders and event planners are upping their digital game to engage donors and bring awareness to their cause. But are they missing the human element required to touch the hearts of their audience and connect with them at a deeper level? In this post, we explain three variations of virtual...

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Executing Breathtaking Property Showcase Films

Executing Breathtaking Property Showcase Films

Breathtaking Commercial Real Estate Marketing This is a post detailing how StoryTrack created a unique, beautiful, and wholly original—not unlike the subject—commercial real estate marketing video for Mountain Development’s Bryant Park Studio in Midtown Manhattan. It’s about how vital designing videos for mobile and email can be. But, more...

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StoryTrack Creates Digital Signage for Arena

StoryTrack Creates Digital Signage for Arena

 The Death of Traditional Physical MarketingThe unfortunate reality in nearly every vertical is that traditional promotional avenues are closing. Mainly, Millennials seem to be virtually impervious to previously successful marketing efforts. However, It’s not that they aren’t interested in your product, it’s that they turn to their peers’...

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Crafting a Compelling Subscription-Based Video Series

Crafting a Compelling Subscription-Based Video Series

 Your Audience Is Waiting for Subscription Based VideoHave you ever considered some different ways to engage with that audience you’ve spent years cultivating on social media? What if there was a way that you could offer quality content to a hungry audience and make more than the pennies per hundred views that alternatives, like YouTube,...

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