Insights, Tools, and Inspiration

Capturing Complexity with Alzheimer’s Disease Video

Capturing Complexity with Alzheimer’s Disease Video

Navigating the intricacies of Alzheimer's disease and dementia demands more than just words; it requires a profound level of understanding, empathy, and most importantly, a narrative that connects. StoryTrack stands as the premier video production company specializing in Alzheimer's disease and other neurodegenerative conditions. We're focused on...

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How to Improve Construction Project Handover with Training Videos

How to Improve Construction Project Handover with Training Videos

The construction industry is constantly evolving, with increasingly complex projects being undertaken. This complexity brings with it a need for detailed and effective handover processes. Project handover, a critical phase in the construction lifecycle, involves transferring a completed project along with all necessary information and resources...

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The Power of Healthcare Video Marketing

The Power of Healthcare Video Marketing

Sharing stories that connect is at the heart of everything we do. And nowhere is that more important than in healthcare. In an era where digital communication dominates, healthcare professionals increasingly recognize the power of video to connect with patients, educate the public, and enhance overall healthcare experiences. The marriage of...

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Four Ways Fundraising Video Helps Nonprofits Reach Their Goals

Four Ways Fundraising Video Helps Nonprofits Reach Their Goals

The key to successful fundraising lies in the art of storytelling - delivering the right narrative at the right moment in a way that deeply resonates with your audience. For many of our nonprofit clients, fundraising videos move the needle when they need it most - at their annual galas. With gala season upon us, we wanted to share some tips on...

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Client Voices Bring Video Campaign to Life

Client Voices Bring Video Campaign to Life

What do you do when you’re asked to create content for a video campaign featuring five clients in three states? Pack your bags and hit the road! That’s just what we did when the upper midwest marketing team from Marsh McLennan Agency (MMA) approached us about producing a corporate video series to highlight the agency’s industry practice groups....

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How to Create Property Videos That Stand Out

How to Create Property Videos That Stand Out

Once a “nice to have,” property videos are a “must have” for savvy developers and commercial real estate agents bringing a property to market. That’s because they’re an incredibly effective tool for showcasing a property’s best features for an audience unbound by location. But in a media landscape flooded with content, sales teams can struggle...

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Construction Video Content Ideas to Consider for Your Firm

Construction Video Content Ideas to Consider for Your Firm

One of the great things about working with our design-build industry clients is their creativity. Building, by nature, is a creative endeavor, so it’s always fun to brainstorm with them for new construction video content ideas. From conceptualizing a new build to watching a development take shape to showing off the details of a completed project,...

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The Importance of Video in Marketing

The Importance of Video in Marketing

One of the first things we often talk about with potential clients is the importance of video in marketing. That’s because we want our clients to understand how powerful video can be, and we want them excited about the possibilities! And when you work with companies that build like we do, there are so many possibilities! Bringing the...

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Maximize Your Marketing Budget by Building an Asset Library

Maximize Your Marketing Budget by Building an Asset Library

We all love a good deal. As marketers, we want to maximize our marketing budget and have a great ROI. Unfortunately, we usually have limited budgets and a number of different marketing campaigns needing to be executed. And before we realize, we are always putting some off for later. This doesn’t always have to be the case, however. You can make a...

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Why Real Estate Drone Video Should Be Part of Your Marketing Strategy

Why Real Estate Drone Video Should Be Part of Your Marketing Strategy

As more developers incorporate video into their commercial real estate marketing strategies, they’re also increasingly using real estate drone footage to give prospective tenants a bird’s-eye view of their properties. Aerial footage offers soaring, breathtaking views of commercial properties. But, more importantly, drone footage can improve the...

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The StoryTrack team has produced thousands of successful videos, and we’re ready to put you on the fast track to success. Got a business challenge that needs vision and expertise? Call us today. It’s free.