Insights, Tools, and Inspiration

110 Park Avenue: How to Build a Compelling Real Estate Marketing Campaign

110 Park Avenue: How to Build a Compelling Real Estate Marketing Campaign

Use a Visual Narrative to Bring Life to the Invisible Commercial real estate brokers often face the daunting challenge of building excitement out of the invisible, the un-built. They are asked to consistently communicate a developer’s vision into compelling, tangible selling points for prospective tenants, often without the benefit of the...

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Exploring the Elements of Value: Enhance Your Marketing Strategy

You’ve probably heard of Maslow’s Hierarchy of Needs, but you might not have heard about the Elements of Value. Released by Bain & Company in 2015, the Elements of Value Pyramid is a model that addresses the basic fundamental values that products and services can provide. These are divided into four different categories: the functional,...

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Higher Education Branding and Marketing in a Digital Age

When it comes to higher education branding, having a strong digital and social marketing strategy is crucial. Higher education, being experiential in nature, can be perceived as having intangible value with an extreme cost. Each student has a highly personalized reason for pursuing high-ed. Each story is unique. And, since a student’s future...

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All Things Drone: Key Insights from Leading Expert

Over the past year, we've seen how drones have revolutionized major industries, and for this very reason, we are bringing you key insights from a leading expert in this field. We interviewed Mike Johnson of Journey Entertainment, a Director of Photography and editor who specializes in outdoor, wildlife, and underwater video. How long have you...

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Boosting Memory: Focus on the Beginning and End of your Video Content

Do you remember the last advertisement you watched or heard? Perhaps a little? If so, which parts? Usually, I’ll recall the beginning and the end of an ad fairly well, but the middle is jumbled up in my memory. If I’ve seen the ad multiple times, I sometimes can recite verbatim the words from the beginning and end parts. How does this happen?...

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Multimedia Storytelling | Tools to Improve your Nonprofit Marketing

It begins with a story… Every nonprofit has a story, and we want to help you tell yours. Here are some tools to improve your nonprofit marketing through multimedia storytelling, to easily communicate your organization’s message, stay consistent with your mission and drive viewers to respond. Tell your story a million ways. Ok, maybe not a...

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Ways to Create an Effective Nonprofit Campaign Video

Over the years, we have worked with many nonprofit organizations to produce videos for social and capital campaigns. We have seen how video can help to raise awareness and inspiring action. Yet as video marketing becomes ubiquitous, creating memorable content for your nonprofit organization becomes more difficult. As storytellers and marketers,...

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ABCs of Content Marketing: Guide for a Successful 2017

The new year may seem the perfect time to try something new, but can also be the time to plan something more sustainable. By now, you probably have heard the term content marketing. According to the 2016 B2B Content Marketing Trends released last year, 86% of respondents stated they used content marketing for their business. This dramatic trend...

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