Insights, Tools, and Inspiration
Client Voices Bring Video Campaign to Life
What do you do when you’re asked to create content for a video campaign featuring five clients in three states? Pack your bags and hit the road! That’s just what we did when the upper midwest marketing team from Marsh McLennan Agency (MMA) approached us about producing a corporate video series to highlight the agency’s industry practice groups....
Branded Entertainment for Ford Motor Company
http://vimeo.com/29958809 I’m excited to share one of my current Branded Entertainment webisodes created for Ford Motor Company. Designed to promote Ford’s Transit Connectcompact commercial van, this innovative web series goes beyond traditional advertising. We created an immersive brand experience by providing relevant and entertaining content...
How to Create Property Videos That Stand Out
Once a “nice to have,” property videos are a “must have” for savvy developers and commercial real estate agents bringing a property to market. Learn how to create property videos that stand out with these tips.
Construction Video Content Ideas to Consider for Your Firm
These five compelling construction video ideas can help creative design-build firms take their marketing and communications to the next level.
The Importance of Video in Marketing
Don’t underestimate the importance of video in marketing. Once a nice-to-have, video has emerged as a must-have for design and construction firms.
Maximize Your Marketing Budget by Building an Asset Library
Learn how to maximize your marketing budget by creating a media asset library that helps you produce original content across marketing platforms.
Why Real Estate Drone Video Should Be Part of Your Marketing Strategy
As more developers incorporate video into their commercial real estate marketing strategies, they’re also increasingly using real estate drone footage to give prospective tenants a bird’s-eye view of their properties. Aerial footage offers soaring, breathtaking views of commercial properties. But, more importantly, drone footage can improve the...
How to Breathe Life Into a Virtual Fundraising Event
With no end in sight to the COVID-19 pandemic, nonprofit leaders and event planners are upping their digital game to engage donors and bring awareness to their cause. But are they missing the human element required to touch the hearts of their audience and connect with them at a deeper level? In this post, we explain three variations of virtual...
StoryTrack Creates Digital Signage for Arena
The Death of Traditional Physical Marketing The unfortunate reality in nearly every vertical is that traditional promotional avenues are closing. Mainly, Millennials seem to be virtually impervious to previously successful marketing efforts. However, It’s not that they aren’t interested in your product, it’s that they turn to their peers’...
Crafting a Compelling Subscription-Based Video Series
Your Audience Is Waiting for Subscription Based Video Have you ever considered some different ways to engage with that audience you’ve spent years cultivating on social media? What if there was a way that you could offer quality content to a hungry audience and make more than the pennies per hundred views that alternatives, like YouTube, offer?...
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