I’m excited to share one of my current Branded Entertainment webisodes created for Ford Motor Company.

Designed to promote Ford’s Transit Connectcompact commercial van, this innovative web series goes beyond traditional advertising. We created an immersive brand experience by providing relevant and entertaining content to a targeted audience—small, mobile, business owners.

DRIVEN: Business Advice from the Road introduces host Mario Armstrong to small business owners across the country. He spent time observing their business practices and and provided valuable advice. The webisodes are running on over 250 small business websites including ItsYourBiz.com

About the Author

Lori Dowd

Lori Dowd is an award-winning filmmaker and founder of StoryTrack Studio. For over 20 years, she has directed and produced programming for a range of corporate, non-profit, online and broadcast partner/client.