As more real estate developers turn to using property marketing videos, we are also seeing an increasing use of real estate drone footage in these real estate marketing videos.
Drones certainly have become a huge trend in 2016, but are they just a fad?
We don’t think so; we think drones will be around for a while. Aerial footage can make your marketing video dramatically more effective at a relatively low cost.
Here are 3 reasons you should consider using drone videography in your next real estate marketing video.
1. Unique content
Content has to be unique and engaging. In today’s saturated media landscape, the only way to stand out is by producing content that not only grabs attention but also maintains it. Psychological research indicates that novelty promotes information transmission.Novel stimuli help maintain one’s attention for longer periods of time.
Said another way: visual variety adds punch to your project. And drones offer an array of possibilities of original aerial perspectives that can’t be captured through traditional photography or videography. Aerial shots can be used to create aesthetically pleasing graphic matches that convey a sense of continuity. They can also be used to create dramatic and attention-grabbing sequences with special motion effects.
For example, here is a reel of some creative angles of commercial and industrial properties we have directed for recent projects.
2. Creating a narrative experience
Storytelling is crucial for producing an engaging real estate property video. Here at StoryTrack, we believe that content is most effective when it comes packages in a complete, relatable narrative— even when it is about commercial real estate. Ultimately, people are the ones who consume your content. The more relevant and relatable the content, the better your audience will engage with it.
The greatest challenge our real estate clients often face is communicating a given property’s location and attributes in a meaningful way. These may include unique design elements, the neighborhood, community, local lifestyles, or even the infrastructure and region— and the geographic distance between these. Aerial video and photography facilitate building such narratives because they showcase all of these features in a simple, yet visually engaging way.
Check out this brand film we created for one of our real estate clients that conveys the holistic story of the property.
3. Affordability & Adaptability
Many share the common perception that aerial shoots must be prohibitive. But real estate drone videography may be more affordable than you think. Today, the cost of hiring an independent drone operator ranges from $500 for a half-day shoot to $3000 for a full day with a FAA licensed pilot and 4K camera. This might not seem so costly anymore, considering that you’d pay a similar amount to hire a still photographer.
But what makes real estate drone videography most affordable is that you gain a lot of media content for your budget. You can easily obtain high-quality aerial video footage and breathtaking still photos with a drone. These media assets can not only be used for your real estate marketing video, but they can also be tailored for different uses across various marketing platforms, particularly for your social media accounts, your website, or even the mobile platform.
To learn more about what you could create with a media asset library, check out our previous post.
So if you are thinking about smart, long-term strategies, you may want to consider gathering aerial video and photography for your marketing initiatives now and in the future.
Connect with us today to incorporate drone footage in your next real estate marketing video content.