One of the great things about working with our design-build industry clients is their creativity. Building, by nature, is a creative endeavor, so it’s always fun to brainstorm with them for new construction video content ideas. From conceptualizing a new build to watching a development take shape to showing off the details of a completed project, the design-build process is a visual one. That’s why video is such a natural part of any contractor marketing strategy.

Here are some of our favorite ways our clients have chosen to use media to highlight their talents and communicate what makes them unique.

Five Compelling Construction Video Content Ideas

1. To Showcase Capabilities

When it comes to highlighting construction capabilities, a picture is worth a thousand words. It really is more effective to show rather than tell. In this example, Concrete Strategies wanted to demonstrate their expertise with tilt wall construction. Rather than using text to describe their capabilities, they used film to show their team at work with a special emphasis on what makes them different from their competitors. In a short 90-second video, they were able to convey their deep knowledge and expertise quickly and efficiently.

2. To Bring the Unbuilt to Life

At the beginning of a construction project, it can be a challenge to imagine how an empty parcel of land or run down city block will transform into a living, breathing place. The creative use of video and animation can give life to your ideas, providing a glimpse of the future that you can use to attract investors, entice potential tenants, or generate excitement in the community. This is a strategy commercial real estate developers often use as they begin to recruit potential tenants – like in this example from Crow Holdings Industrial and 2020 Acquisitions.

3. To Convey Hard-to-See Ideas

In construction, sometimes the magic happens inside the walls or underground. This is a challenge we love! When our clients are faced with the dilemma of communicating ideas that are highly technical or difficult to capture with a camera, we get to be our most creative. In this example, the Clayco Virtual Design and Construction team was looking to highlight how they use technology to streamline the design and construction process, saving their clients time and money. Using a combination of video footage overlaid with animation, we were able to give life to their ideas.

4. To Show Progress Over Time

Large construction progress can take years to complete. So how do you keep investors, partners, and key stakeholders engaged throughout the process? By using video to document the progress and tell the story of the project as it comes to life. Time lapse is one of our favorite tools for this. In this example, the Rockefeller Group used timelapse photography to capture the meticulous and painstaking process of restoring the colorful and enormous Fritz Glarner mural, “Relational Painting #88”.

5. To Share Testimonials and Case Studies

Testimonials and case studies are worth their weight in gold! By capturing them on film, you’re creating an authentic brand story for your viewers to connect with. Honest feedback woven with storytelling provides your potential clients a glimpse at what your team is like to work with and the value you bring to the table. And when it comes to the construction and design industry, that kind of feedback from satisfied clients can help you close deals more quickly.

The reality is that video has become an essential tool for design-build firms looking to differentiate themselves from the competition. The medium offers so many ways to highlight your methods, your approach, and your unique talents – from drones and eye-catching graphics to timelapse and animation. Video amplifies your story and helps your clients understand what you bring to the table. While I shared five ideas here, the possibilities are endless (it was hard to limit myself to five, but the post was getting too long!). What other ideas do you have?

Like What You See?

Interested in learning more about how video content marketing can positively impact your marketing, communication, or presentation strategy? Give us a call or send us an email. We’d love to hear from you.

About the Author

Lori Dowd

Lori Dowd is an award-winning filmmaker and founder of StoryTrack Studio. For over 20 years, she has directed and produced programming for a range of corporate, non-profit, online and broadcast partner/client.