The Death of Traditional Physical Marketing

The unfortunate reality in nearly every vertical is that traditional promotional avenues are closing. Mainly, Millennials seem to be virtually impervious to previously successful marketing efforts. However, It’s not that they aren’t interested in your product, it’s that they turn to their peers’ opinions more and have a desire to interact with your brand in a higher capacity than simple still images. 

Static billboards, magazine ads, and mass-market mailers aren’t going to turn any heads anymore. But, what about digital content pushed out during specific times to a contextual audience? Unique and interactive signage that reduces your implementation costs? Or, the ability to make instant changes across several marketing platforms simultaneously?

Let’s give them something to talk about. 

Please, Just Show Me a Sign—One With Killer Video Content

When Clayco, a full service, turnkey real estate, architecture, engineering, design-build and construction firm headquartered out of Chicago, came to us about showcasing their brand in a new and engaging way, we immediately got to work on designing dynamic signage for one of the most fun audiences we know: St. Louis Blues Fans!

Employing a hybrid of live-action and 3D motion graphics, we generated a suite of digital content packages, primed for the ice and made specifically to cater to the fans at the Enterprise Center (formerly the Scottrade Center). Grabbing a drink and a dog between periods? You may find yourself face-to-face with an eye-catching hockey-puck animation brought to you by Clayco.

Digital Signage is All About Unconventional, Innovative, and Contextual Usage

But, it’s not all sports-related top-of-the-line animated videos, we also produced live-action packages, bundled with different aspect ratios for various screens in the venue, to showcase culture, mission and accomplishments. These play during all the remaining events held in the arena. 

There is only one law in the wild west of the digital marketing landscape: compelling-ness.

Do you operate a real-estate firm wanting to showcase your beautiful property videos and drone footage on signs near your prospective neighborhoods? You’re definitely in the right neck of the woods.

Does the prospect of updating every sign in your office building at the push of a button seem like an appealing way to cut operational costs and save your staff time that could be better used on more important tasks? Your facilities manager will thank you.

Are you a local eatery considering replacing all of your traditional menus with beautiful slow-motion video footage of meals being prepared? I’ll take two servings and a side of social media posts, please.

How about t-shirts for the entire office that feature your animated logo dancing on everyone’s chests? OK, that one may be a bit far-fetched at the moment, but we’re trying to plan ahead. The core idea here is this: the only thing limiting what can be done with digital signage is the size of your screen and the resources that you want to dedicate to any given project.

Digital Marketing In St. Louis and Beyond

If the idea of presenting your vision through engaging digital displays around the city, or even within your offices, sounds like direction you’d like to explore, we’d love to start a conversation. One of the most captivating aspects of digital marketing is that there is so much room for play and experimentation, all for the sake of organic brand interactions with an audience who’s looking.

Quit chasing your audience across newsfeeds. You can make a statement and attract attention out in the real world with digital tools to demonstrate why your brand is worth interacting with. Contact StoryTrack today to get started.

Like What You See?

Interested in learning more about how digital signage can positively impact your marketing, communication, presentation, or recruitment strategy? Give us a call or send us an email. We’d love to hear from you.

About the Author

Lori Dowd

Lori Dowd is an award-winning filmmaker and founder of StoryTrack Studio. For over 20 years, she has directed and produced programming for a range of corporate, non-profit, online and broadcast partner/client.