Insights, Tools, and Inspiration
A Creative Real Estate Presentation Announces Massive Deal
Large commercial real estate development projects often turn into harrowing but thrilling adventure stories for those involved. They’re challenging, painful, frustrating and rewarding. Rarely straightforward, such projects demand patience, creativity, and persistence. If you’re Rockefeller Group you live a large development project. And you need...
The Importance of Content Marketing Cadence: What We Can Learn from Cycling
How is cycling a perfect metaphor for an inbound content marketing campaign? One of my primary forms of exercise and stress-relief is cycling. On a recent ride I was contemplating the relevance of cadence in the enjoyment and benefit of my ride (yes, I know, I’m a cycling nerd). Maintaining a strong pedal cadence is a big part of what I consider...
Stories With Impact | Fundraising Campaign Videos for Lift for Life Academy
At times I don’t believe in myself, but then people convince me, I can do this. I have the right skills and academic level to do this. “ - Karlos Coleman, Senior at Lift for Life AcademyStories with Impact. Sometimes all it takes is someone coming alongside you and saying -- “You can do this; you are good enough.” That was the case for...
Celebrating History: A Documentary for the American Association for Thoracic Surgery
This past week, our medical history documentary “In the Beginning: The American Association for Thoracic Surgery” premiered at the organization’s centennial celebration in Boston, Massachusetts. In The Beginning is a short documentary that explores the remarkable story of the founding of the American Association for Thoracic Surgery. The film...
The Value of Giving: A Scholarship Video for Webster University
Paying It Forward That's more than just a catch phrase for university donors. Educational scholarships offer an opportunity for strengthening a donor base in higher education. But too often university scholarship donor programs focus only on the rational aspects of giving. Potential donors receive a solicitation discussing where their donation...
110 Park Avenue: How to Build a Compelling Real Estate Marketing Campaign
Use a Visual Narrative to Bring Life to the Invisible Commercial real estate brokers often face the daunting challenge of building excitement out of the invisible, the un-built. They are asked to consistently communicate a developer’s vision into compelling, tangible selling points for prospective tenants, often without the benefit of the...
Making Introductions: Telling a Real Estate Branding Story through the Senses
Becoming the very thing you’re meant to be is a process. From the beginning, it takes effort, planning, vision. Never does it happen all at once. The span from idea to identity is unbound to a timeline. When the work manifests and elements align, only then is it ready. Then, and just then, it can say, “here I am.” That’s how it was with...
Exploring the Elements of Value: Enhance Your Marketing Strategy
You’ve probably heard of Maslow’s Hierarchy of Needs, but you might not have heard about the Elements of Value. Released by Bain & Company in 2015, the Elements of Value Pyramid is a model that addresses the basic fundamental values that products and services can provide. These are divided into four different categories: the functional,...
Higher Education Branding and Marketing in a Digital Age
When it comes to higher education branding, having a strong digital and social marketing strategy is crucial. Higher education, being experiential in nature, can be perceived as having intangible value with an extreme cost. Each student has a highly personalized reason for pursuing high-ed. Each story is unique. And, since a student’s future...
Building and Shaping Brand Image with Visual Content: Why We All Need to Do It
Brand Image: Why it Matters Consumers don’t make decisions based on product alone. The brand’s image and promise play a tremendous part in the consumer’s purchase decision and establishing loyalty. Take the personal product brand Dove for example. What attributes come to mind when you think of the brand? Honest? Optimistic? Empowering women? The...
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