Insights, Tools, and Inspiration
All Things Drone: Key Insights from Leading Expert
Over the past year, we've seen how drones have revolutionized major industries, and for this very reason, we are bringing you key insights from a leading expert in this field. We interviewed Mike Johnson of Journey Entertainment, a Director of Photography and editor who specializes in outdoor, wildlife, and underwater video. How long have you...
Boosting Memory: Focus on the Beginning and End of your Video Content
Do you remember the last advertisement you watched or heard? Perhaps a little? If so, which parts? Usually, I’ll recall the beginning and the end of an ad fairly well, but the middle is jumbled up in my memory. If I’ve seen the ad multiple times, I sometimes can recite verbatim the words from the beginning and end parts. How does this happen?...
Multimedia Storytelling | Tools to Improve your Nonprofit Marketing
It begins with a story… Every nonprofit has a story, and we want to help you tell yours. Here are some tools to improve your nonprofit marketing through multimedia storytelling, to easily communicate your organization’s message, stay consistent with your mission and drive viewers to respond. Tell your story a million ways. Ok, maybe not a...
Ways to Create an Effective Nonprofit Campaign Video
Over the years, we have worked with many nonprofit organizations to produce videos for social and capital campaigns. We have seen how video can help to raise awareness and inspiring action. Yet as video marketing becomes ubiquitous, creating memorable content for your nonprofit organization becomes more difficult. As storytellers and marketers,...
ABCs of Content Marketing
The new year may seem the perfect time to try something new, but can also be the time to plan something more sustainable. By now, you probably have heard the term content marketing. According to the 2016 B2B Content Marketing Trends released last year, 86% of respondents stated they used content marketing for their business. This dramatic trend...
Award Winning Social Documentary: Bumping Up Against Hard Truths
If we don’t bump up against poverty, educational disparities, homelessness—the tough social issues of our time—they can become invisible. That’s why we engage in documentary production around the world. This year StoryTrack produced two social issue documentaries. The first, a St. Louis video production titled Works In Progress and aired on PBS...
HDA Architects | B2B Marketing Video
Working with HDA Architects was a really exciting venture for us. First of all, it involved attending the National Beer Wholesalers Association convention in New Orleans. All of HDA’s biggest clients would be there, so, we could get all our interviews at one time. Arms twisted, we packed up our gear and headed south. I have to say, I really love...
The Art of Visual Narrative | 3D Rendering
For a recent project with architectural firm HOK and Barnes-Jewish Hospital (BJC), StoryTrack was tasked with communicating the architect's vision for BJC's campus renewal project in St. Louis to the hospital's Board of Directors, physicians, staff, patients and families. We knew we couldn't rely solely on text and images to convey how dramatic...
Real Estate Marketing with Video
As the saying goes… a picture’s worth a thousand words. But in the case of real estate development, a video can be worth millions. The Rockefeller Group is using video to showcase its recent success story, the completion of BASF’s 325,000 square foot, North American headquarters at The Green at Florham Park. Still pictures alone could never do...
Q+A | Real Estate Development Expert Clark Machemer
The modern workforce has shifted its focus to better work life balance. As a result, businesses are looking to developers to innovate the physical work environment. In a series of interviews with StoryTrack's video production team, Clark Machemer, Vice President of The Rockefeller Group, explains how the urban campus is allowing companies to...
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