This summer we got to work on a major new construction project for two industrial real estate giants: Rockefeller and Alfieri. The two partnered to build Cranbury Station Park (CSP)—a state-of-the-art warehouse and distribution center in New Jersey. With its location near the Port of NY/NJ, it wasn’t hard to see the appeal. The question was, if you build it, will they come?
And the question for us is, how do we draw them in?
Unlike commercial development, distribution centers don’t have a lot of aesthetic bells and whistles. They don’t toot their own horns. This is where the alchemy begins for real estate marketing.
We take the raw data from developers, architects, and our own research and create a complete marketing package that will really close the sale. We turn those dry facts and figures into compelling, persuasive collateral. Straw into gold.
And because we create everything in-house: video production, website design, logo, copywriting, and brochure, you don’t have to go anywhere else. We give Rumpelstiltskin a run for his money.
For the CSP industrial real estate marketing package we had a tight turnaround time and only nuts-and-bolts about the property: property specs, plan drawings, and one rendering from the architect. So, how do we sell a space site unseen? With a story.
It’s Moving product at the speed of demand.
It’s Built for connectivity.
It’s A facility that grows with business, so that businesses move up, not out.
Next, we streamline the design into something powerful, catchy, and contemporary to attract our target audience: a global ecommerce powerhouse. That means bold, snappy copy and crisp infographics.
Because these elements are flexible and dynamic, clients can use the real estate marketing assets for everything from presentations to signage to social media. We create a complete campaign that’s low cost and easy to update as the project moves forward.
In the end, we haven’t just demonstrated that Cranbury Station Park is the best space on the market—we’ve defined it as future of warehouse and distribution.