Interview and Testimonial Video Production Experts
Ask the right questions.
Your prospects aren’t begging for a hard-hitting sales pitch. They’re dying for proof that you can deliver value. Testimonial videos, thought leadership videos, and interview videos let carefully vetted team members do the selling for you. StoryTrack specializes in developing authentic interviews that help you close deals and make sales.
First, we collaborate with your team to identify unique customer experiences and company differentiators. Then we conduct phone or in-person interviews to tease out their unique story. Once we nail down a compelling storyline, it’s time to capture their story in their own words. It’s our job to put customers, leadership and team members at ease, ask the right questions and coach them to a masterful performance.
Why are testimonial and interview videos important?
Today’s marketplace is more personal than ever. Increasingly, sales are driven by testimonials, ratings and user-generated reviews. According to Vendasta, a leading digital platform for small-to-medium-sized businesses: 92% of consumers read online reviews and testimonials when considering a purchase; 88% of consumers trust online reviews as much as personal recommendations; and 72% of them say positive reviews and testimonials make them trust a business more. Are you leveraging this important asset to drive sales and revenue for your business?
At StoryTrack, we can help. Our award-winning team has decades of experience in creating genuine, authentic, believable testimonials and interview driven stories and for organizations of all sizes. We understand the art of the interview, and we know how to coax the very best material from your clients, leadership and team members. The result is a persuasive, engaging, highly cinematic video that feels completely natural and unrehearsed. Put our experience to work, and tap into the power of testimonials. Let your customers and team do the talking — and let the sales speak for themselves.
4 Reasons to Choose StoryTrack for your Interview and Testimonial Video Production.
Hard-Won Expertise.
StoryTrack has decades of experience producing testimonials — with total focus on achieving your organizational goals.
Versatility.
The best testimonial videos feature clients that are as passionate about your product or service as you are. Hearing reviews from real customers improves your credibility. At StoryTrack we make sure the customer testimonials are versatile and flexible for multiple formats.
Value.
We can leverage video assets to create social media segments, website content and more. The testimonial videos can be used in your eblasts. Leadership interviews can be used in sales and pursuits. Video takes word of mouth marketing to the next level.
Results.
Testimonials are great to use in end-of-funnel content marketing material. As the customer gets closer to making the purchase, testimonials can push them over the edge. A testimonial can add legitimacy and increase engagement on any relevant page. Let us show you how!
Let’s talk numbers.
What is the process for creating and developing interview and testimonial video production?
Pre-Production.
Our mission is to help our clients tell their stories in the best possible manner, by producing visually striking and engaging narratives through interview and testimonial videos. Our producers and writers ask just the right questions to keep the interview on track.
Production.
Our approach to testimonial video production is to focus on the needs of the client. Always. The strength and methodology of our time-tested sustainable production process, highly motivated and trained professional production crew and deep listening skills ensure we can focus first and foremost on storytelling.
Post-production.
We bring vision and style to production and post-production, working closely with clients at key moments. Our editors craft the images, sounds and messages that deliver intelligent stories to sophisticated audiences. Our testimonial videos are always beautiful and designed to engage audiences with compelling narratives.
Distribution.
Done right, your testimonial video production is channel-agnostic, yet its distribution requires a skilled touch. Each social or digital marketing channel has its own unique visual narrative requirements. StoryTrack can work with you or your marketing team to design visual content that is relevant in messaging and aligned with media specifications and creates a compelling Call to Action.
Digital Marketing.
Our creative team of writers, editors, designers, and social media experts has deep technology experience to ensure that descriptions and differentiators of your business are visually persuasive, accurate and beneficial. Content (video, stills, graphics, etc.) can be distributed via professional platforms, social channels or through StoryTrack’s content marketing team.
What Our Clients Have to Say
Charles F. and Joanne Knight Distinguished Professor of Neurology; Director, Dominantly Inherited Alzheimer’s Network Trials Unit, Washington University School of Medicine
Section of Cardiac Surgery, Washington University School of Medicine
Chief Financial Officer, Brinkmann Constructors
Senior Director, Global Marketing & Communications, Hines
Senior Manager, Employee & Executive Communications, BASF
Executive Director, Lift for Life Academy
Founder, Gotch SEO
Vice President, Strategic Marketing & Innovation, BW Flexible Systems