It’s true what they say… it’s an honor just being nominated. But there’s no denying… winning ROCKS! Our entire team at StoryTrack is excited, honored and humbled to have won an EMMY® Award at the 37th Mid-America EMMY® Gala in St. Louis.

Our best nonprofit marketing strategy is to motivate people to donate, take action and spread the word about your cause. This film motivated donors to contribute over 200,000 dollars in 45 minutes.

Our winning segment, Transforming Haiti, was a labor of love. And we couldn’t be more proud to have won an award for doing what we love, while supporting a cause that’s near to our hearts.

We are excited because not many people outside of this industry understand the amount of blood, sweat and tears that goes into producing a video like this. Executive Producer and StoryTrack CEO, Lori Dowd, has been traveling to Haiti for the last 8 or so years, covering the progress of Meds and Food for Kids.

The last trip, which yielded most of the material for this video, began during Hurricane Sandy. Our crew arrived just in time to be greeted by walls of wind and water. Creature comforts and production amenities on a shoot like this are all but left at home. Then comes the months long task of putting the story together with the copious amounts of information and footage that are generated in a production of this nature.

We are honored because this award is truly a recognition by our peers. After the submissions are culled down to nominations the winners are chosen by fellow National Academy of Television Arts and Sciences (NATAS) members. The Mid-America chapter honors outstanding achievement in television markets primarily in Missouri, Arkansas and Illinois.

And finally, we are humbled. The story of Meds and Food for Kids is not an easy one to tell, nor is it easy work to carry out. Helping the organization raise funds to further their mission is the least can we can do and we were grateful to have been chosen to partner with them on this project.

About the Author

Lori Dowd

Lori Dowd is an award-winning filmmaker and founder of StoryTrack Studio. For over 20 years, she has directed and produced programming for a range of corporate, non-profit, online and broadcast partner/client.