HYBRID + VIRTUAL EVENTS

Producing Your Virtual Event

Regardless of format, preparation is key. Let’s break down the virtual events production into phases:

DISCOVERY

Kick things off by brainstorming how your event could—and should—change to engage viewers in a virtual environment.  Review your event’s design and branding and identify potential themes and creative strategies. Your discovery process should include content research, interviewing, scripting, and storyboarding to identify the right media elements and talent for crafting a targeted story.

PLAN

Integrate a virtual event strategy early in the process to allow our creative team to deliver the best experience for all viewers. Our production team works directly with content managers, A/V and IT partners. We define deadlines, resources, production approach or “look” of your program. Determine logistics, schedules, virtual set options, props, special shooting, lighting and sound requirements. We begin mapping out video segments, stories, show bumpers, animated graphics, teasers and speaker sourcing,

RECORD

Lights, Sound … Action! Plan to film on-location, in-studio, or both. Post production of all pre-recorded elements. Upload to video platform for quick review and revisions.

REHEARSE

Virtual events require rehearsal time to test and ensure connectivity, quality and timing. These rehearsals are done with speaker talent, graphics, animations, and pre-recorded segments. Audio testing includes clearances with licensed music. Closed captioning or translation services are available.

WRAP

After the event StoryTrack can provide complete event file and assets on SSD drives or transfer a live video file into VOD for future use. We can also edit these files to publish to the web, social or internally.