Creating and producing documentaries, commercials, corporate media, digital experiences, podcasts, animation, graphic design and inbound content marketing is our day job. And we love it.
SINGER | Social Media Content
Social Media / Film
Founded in 1851, Singer has been synonymous with sewing. But with many millennials unable to sew as their parents or grandparents, the company wanted to introduce fresh content and talent to invigorate their brand.
Singer + Workroom Social was a collaboration between the legendary sewing brand and a rising influencer in the modern sewing community. Producer Andrew Dowd saw an opportunity to build relevance by accentuating the emotive power of creativity in a social media content video.
We told the story through the journey of Jenny Wiese, the creative and charming force behind Workroom Social. We captured concise and authentic moments, and the client loved it.