The Next Step

Hayley’s Story

The Next Step empowers people in 12-step recovery programs by providing tuition assistance to those who demonstrate financial need and are pursuing an academic or vocational education. The Next Step delivers on this mission at the local level having granted over $1,514,934 since 2005. These scholarships provide financial assistance and help ensure that people in recovery don’t just survive, they thrive.

Each year, The Next Step holds a scholarship celebration that highlights the extraordinary accomplishments of their scholarship recipients and serves as their largest fundraising event of the year. Working closely with their executive leadership team, we produced a series of videos designed to humanize to the work done by the organization through the real-life experience of their students and to help the audience understand they have the opportunity to make a life-changing difference for a young person. The content was also used to promote the event and follow up with potential donors after the gala. When all was said and done, these inspiring fundraising videos help The Next Step exceed their fundraising goals.

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