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BASF NORTH AMERICA | Commercial Photography
Photography / Creative Direction
We needed photos to tell a very specific story, highlighting all aspects of an employee’s life at work and at home. Your photographer captured exactly what we needed with emotional depth and technical skill.Laura Enderle
BASF wanted to capture a “A Day in The Life” of one of its safety directors for a custom publication. But with more than 100 production and research sites across North America, finding the right creative agency to document the story and create compelling photography was a challenge.
The StoryTrack team traveled to Kankakee., Ill to spend the day with one amazing BASF safety director. We produced a suite of images demonstrating that work-life balance positively impacts safety, productivity and engagement.