Select Page

WORK

Creating and producing documentaries, commercials, corporate media, digital experiences, podcasts, animation, graphic design and inbound content marketing is our day job. And we love it.

BASF NORTH AMERICA | Commercial Photography


Photography / Creative Direction

We needed photos to tell a very specific story, highlighting all aspects of an employee’s life at work and at home. Your photographer captured exactly what we needed with emotional depth and technical skill.

Laura Enderle

Employee Communications Specialist, BASF

u

Challenge

BASF wanted to capture a “A Day in The Life” of one of its safety directors for a custom publication. But with more than 100 production and research sites across North America, finding the right creative agency to document the story and create compelling photography was a challenge.

Solution

The StoryTrack team traveled to Kankakee., Ill to spend the day with one amazing BASF safety director. We produced a suite of images demonstrating that work-life balance positively impacts safety, productivity and engagement.

Results

The images were published in a custom publication and promoted greater safety awareness for all employees throughout BASF.

Top