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Creating and producing documentaries, commercials, corporate media, digital experiences, podcasts, animation, graphic design and inbound content marketing is our day job. And we love it.

THURSDAYS WITH THELMA | Education Fundraising Videos


Film / Motion Graphics / Sound Design

The StoryTrack team was on-time, professional and patient. Their team took particular care to get to know our school and community which was reflected in their product.  We received an overwhelming positive response from alumnae.  Our social media sites had a large increase in traffic.  In fact, we continue to have requests for more “Thursdays with Thelma”!
Jennie Picha

Director of Advancement, Ursuline Academy

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Challenge

As part of the “Serving Tomorrow” campaign, Ursuline Academy needed a unique way to announce the name of their new science and performing arts building.

Solution

In collaboration with Ursuline Academy, StoryTrack created a series of six short films highlighting legendary Ursuline Academy alumna, Thelma Hartnett. During her 50 years as a teacher and faculty member she became a fixture in the Ursuline community.

Creative

We told Thelma’s story though highlighting various Ursuline values: laughter, community, education, prayer, generosity and legacy. With finishing touches that elude to Thelma’s days as a typing teacher and meaningful interviews with alumnae, the videos created the perfect way to announce the naming of Hartnett Hall and continue the capital campaign.

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