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SUMP COFFEE | Brand Film
Brand Film / Social Media Content
While brand awareness for Sump Coffee in St. Louis was on an upward trajectory, the owner faced competition from a growing number of competitors.
After spending hours with Sump owner Scott Carey, we discovered a rich-yet-untold story. Our creatives, Ben Effinger and Andrew Dowd saw an opportunity to build connections by accentuating the powerful “origin story” of Sump through a unique brand film. As it turns out, coffee aficionados trust Scott because of his commitment to quality and a rare license to explore.
StoryTrack produced a brand film showcasing the innovative spirit behind Sump Coffee. The intimate portrait inspires an emotional connection to Sump with compelling interviews and beautiful imagery.