A comprehensive marketing plan, that includes a content marketing strategy, is critical to the success of every business.  For large corporations and small businesses, alike, it provides a roadmap with concrete steps to grow the business, reach new customers and increase revenue.

Content marketing is not about overt selling.  It’s about providing relevant information about your industry that your customers need to know.  Notice that statement didn’t say information about your “business.”  Instead, you are creating content with tips, tricks or secrets that will help consumers in their daily lives.

For instance, a phone company can create a video about how to know when the time is right for a phone system upgrade.  A realtor might create a video series on the top 5 things to do to get a house ready to put on the market. Or a heating and air conditioning company might blog about ways homeowners can save money on their energy bills.

Content marketing is cost effective and efficient.  It works hand-in-hand with the marketing avenues you are already using because it’s about information.  The content can be used on a business’s website, blog, social media, and mobile marketing through SMS and MMS.

Content marketing is proven to work for engaging clients and customers. But besides that… it just makes sense.   You’re in business because you are an expert in your industry.  Content marketing allows you to use that expertise to give your audience value, keeping you top of mind when they are ready to use or buy the type of service or product you provide.

Let StoryTrack help you create a cost effective content marketing strategy for your business!  Contact us today!

About the Author

Lori Dowd

Lori Dowd is an award-winning filmmaker and founder of StoryTrack Studio. For over 20 years, she has directed and produced programming for a range of corporate, non-profit, online and broadcast partner/client.