The key to successful fundraising lies in the art of storytelling – delivering the right narrative at the right moment in a way that deeply resonates with your audience. For many of our nonprofit clients, fundraising videos move the needle when they need it most – at their annual galas. With gala season upon us, we wanted to share some tips on how to leverage video content at your next event to demonstrate your impact and inspire your donors, so you can smash your fundraising goals.

Elevate Your Nonprofit Gala with Fundraising Video

1. Creating Compelling Stories

Video allows nonprofit organizations to tell their stories in a way that text or images alone cannot achieve. These stories can be about the impact of their work, the challenges they’ve overcome, or the individuals they’ve helped. A well-crafted video can convey the organization’s mission and values effectively, helping the audience understand the importance of their cause. By illustrating the real-world impact of their work, nonprofits can engage donors on a deeper emotional level, making them more likely to contribute generously.

2. Inspiring Donors

The emotional power of video is unrivaled. By showcasing individuals whose lives have been transformed by the nonprofit’s work, organizations can inspire potential donors to take action. These stories serve as a powerful reminder of the change that can occur with their support. A heartfelt video testimonial from a beneficiary or a dedicated volunteer can be incredibly persuasive, encouraging gala attendees to make meaningful contributions. Video can move donors from passive attendees to active supporters.

3. Showcasing the Mission

Annual galas are not only about fundraising but also about showcasing the organization’s mission and accomplishments. Video offers an immersive way to take the audience on a journey, highlighting the organization’s work throughout the year. By presenting the impact of their programs and the lives they’ve touched, nonprofits can foster a sense of pride and connection among donors. It reminds them why they support the cause in the first place and reinforces their commitment.

4. Engaging a Wider Audience

The power of video doesn’t stop with one-time gala donations. In the age of technology and social media, video content is easily shareable, allowing nonprofits to extend their reach beyond the physical gala attendees. Posting gala videos on platforms like YouTube, Facebook, and Instagram can engage a broader audience who may not have attended the event, but still want to support the cause. This not only increases the potential donor pool but also spreads the word about the organization’s mission.

How It Worked for Our Client

About The Next Step

The Next Step empowers people in 12-step recovery programs by providing tuition assistance to those who demonstrate financial need and are pursuing an academic or vocational education. The Next Step delivers on this mission at the local level having granted over $1,694,302 since 2005. These scholarships provide financial assistance and help ensure that people in recovery don’t just survive, they thrive.

Each year, The Next Step holds a scholarship celebration that highlights the extraordinary accomplishments of their scholarship recipients and serves as their largest fundraising event of the year. This year, the focus of the gala was on how their scholarships impact not just those that receive them, but on the community at large. Working closely with their executive leadership team, StoryTrack produced two alumni stories designed to humanize to the work done by the organization and to help the audience understand how their contributions make St. Louis a better place to live. The content was also used to promote the event and follow up with potential donors after the gala.

The Results

When all was said and done, these inspiring fundraising videos help The Next Step raise $400,000, exceeding their goal for the gala and ensuring they have the resources they need to continue offering scholarships, a win for the organization, their recipients, and the community.

Why Fundraising Video is Indispensable

In the ever-evolving landscape of nonprofit fundraising, video has become an indispensable tool for annual galas. It has the ability to connect with donors on a deep emotional level, convey an organization’s mission, and inspire generosity. Whether in-person or virtual, video content has the power to extend the reach of galas, engage a wider audience, and create lasting connections with supporters.

As nonprofits continue to adapt to changing circumstances and challenges, embracing video as a storytelling medium will be essential in meeting fundraising goals during their annual galas. By harnessing the emotional and persuasive power of video, these organizations can inspire a new generation of donors, secure ongoing support, and ultimately, make a more significant impact in the communities they serve.

Like What You See?

Interested in learning more about how video content can positively impact your next fundraising event? Give us a call or send us an email. We’d love to hear from you.

About the Author

Lori Dowd

Lori Dowd is an award-winning filmmaker and founder of StoryTrack Studio. For over 20 years, she has directed and produced programming for a range of corporate, non-profit, online and broadcast partner/client.