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Stories With Impact | Fundraising Campaign Videos for Lift for Life Academy

by Lori Dowd | May 11, 2017 | Blog, Education, Fundraising, Nonprofit, Video

At times I don’t believe in myself, but then people convince me, I can do this. I have the right skills and academic level to do this. “   – Karlos Coleman, Senior at Lift for Life Academy Stories with Impact. Sometimes all it takes is someone coming...

Higher Education Branding and Marketing in a Digital Age

by Angela Park | Mar 2, 2017 | Blog, Brand Identity, Content Marketing, Education, Nonprofit, Video

When it comes to higher education branding, having a strong digital and social marketing strategy is crucial. Higher education, being experiential in nature, can be perceived as having intangible value with an extreme cost. Each student has a highly personalized...

Multimedia Storytelling | Tools to Improve your Nonprofit Marketing

by Lori Dowd | Jan 26, 2017 | Blog, Marketing Tips, Nonprofit, Video

It begins with a story… Every nonprofit has a story, and we want to help you tell yours. Here are some tools to improve your nonprofit marketing through multimedia storytelling, to easily communicate your organization’s message, stay consistent with your mission and...

Ways to Create an Effective Nonprofit Campaign Video

by Angela Park | Jan 19, 2017 | Blog, Content Marketing, Marketing Tips, Nonprofit, Video

Over the years, we have worked with many nonprofit organizations to produce videos for social and capital campaigns. We have seen how video can help to raise awareness and inspiring action. Yet as video marketing becomes ubiquitous, creating memorable content for your...

Award Winning Social Documentary: Bumping Up Against Hard Truths

by Lori Dowd | Dec 19, 2016 | Documentary, Education, Inspiration, Nonprofit, Video

If we don’t bump up against poverty, educational disparities, homelessness—the tough social issues of our time—they can become invisible. That’s why we engage in documentary production around the world. This year StoryTrack produced two social issue documentaries. The...

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