by Lori Dowd | Oct 26, 2017 | Blog, Content Marketing, Marketing Tips, Video
Content is King. In today’s marketplace content is king. And appropriately so. This, finally, is the age of “empowerment” marketing. Consumers want relevant and timely information to make enlightened decisions that align with their highly specific needs,...
by Angela Park | Jun 22, 2017 | Blog, Content Marketing, Inspiration, Marketing Tips
Recently, I read an article written by one of our clients, Burl Stamp, who is a healthcare adviser and founder of Stamp & Chase, a healthcare consulting firm based in St. Louis. In his article, Burl talks about the danger in pursuing silver bullet solutions for...
by Lori Dowd | May 18, 2017 | Blog, Content Marketing, Inspiration, Marketing Tips
How is cycling a perfect metaphor for an inbound content marketing campaign? One of my primary forms of exercise and stress-relief is cycling. On a recent ride I was contemplating the relevance of cadence in the enjoyment and benefit of my ride (yes, I know, I’m a...
by Angela Park | Mar 16, 2017 | Blog, Brand Identity, Content Marketing, Marketing Tips
You’ve probably heard of Maslow’s Hierarchy of Needs, but you might not have heard about the Elements of Value. Released by Bain & Company in 2015, the Elements of Value Pyramid is a model that addresses the basic fundamental values that products and services can...
by Angela Park | Feb 23, 2017 | Blog, Content Marketing, Marketing Tips, Video
Brand Image: Why it Matters Consumers don’t make decisions based on product alone. The brand’s image and promise play a tremendous part in the consumer’s purchase decision and establishing loyalty. Take the personal product brand Dove for example. What attributes come...
by Angela Park | Feb 2, 2017 | Blog, Content Marketing, Marketing Tips
Do you remember the last advertisement you watched or heard? Perhaps a little? If so, which parts? Usually, I’ll recall the beginning and the end of an ad fairly well, but the middle is jumbled up in my memory. If I’ve seen the ad multiple times, I sometimes can...
