by Lori Dowd | Nov 30, 2017 | Blog, Content Marketing, Inspiration
In our last post, we explored the reasons why online video creates a virtuous cycle of marketing messages. Today, we’re following up with our own suggestions about best practices for content marketing. We base these “rules of the road” on our clients’ victories and...
by Lori Dowd | Oct 26, 2017 | Blog, Content Marketing, Marketing Tips, Video
Content is King. In today’s marketplace content is king. And appropriately so. This, finally, is the age of “empowerment” marketing. Consumers want relevant and timely information to make enlightened decisions that align with their highly specific needs,...
by Lori Dowd | Sep 5, 2017 | Blog, Content Marketing, Professional Services, Technology, Video
Creating Valuable Trade Show Videos How often have you been at a trade show, corporate event, or conference and think “this is a perfect moment to demonstrate our company culture, product and vision?” The entire team is together. Excitement is running high…perhaps...
by Lori Dowd | Jun 29, 2017 | Blog, Case Study, Content Marketing, Professional Services, Video
Fitness and nutrition expert Shawn Stevenson of the #1 ranking podcast The Model Health Show has cracked the code to not only achieving a healthy lifestyle, but making health and wellness accessible to everyone. With a well-established digital presence and a...
by Angela Park | Jun 22, 2017 | Blog, Content Marketing, Inspiration, Marketing Tips
Recently, I read an article written by one of our clients, Burl Stamp, who is a healthcare adviser and founder of Stamp & Chase, a healthcare consulting firm based in St. Louis. In his article, Burl talks about the danger in pursuing silver bullet solutions for...
by Lori Dowd | May 18, 2017 | Blog, Content Marketing, Inspiration, Marketing Tips
How is cycling a perfect metaphor for an inbound content marketing campaign? One of my primary forms of exercise and stress-relief is cycling. On a recent ride I was contemplating the relevance of cadence in the enjoyment and benefit of my ride (yes, I know, I’m a...
