Content Marketing

Video Pre-Production: Planning for Success

Video Pre-Production: Planning for Success

Let’s talk pre-production. When we first meet with clients to talk through the video production process, they’re often surprised by how much time we budget for pre-production. But the reality is that without proper planning, you risk investing a lot of time and money on a project only to end up with ho-hum results.

Client Voices Bring Video Campaign to Life

Client Voices Bring Video Campaign to Life

What do you do when you’re asked to create content for a video campaign featuring five clients in three states? Pack your bags and hit the road! That’s just what we did when the upper midwest marketing team from Marsh McLennan Agency (MMA) approached us about...

How to Create Property Videos That Stand Out

How to Create Property Videos That Stand Out

Once a “nice to have,” property videos are a “must have” for savvy developers and commercial real estate agents bringing a property to market. Learn how to create property videos that stand out with these tips.

Rules of the Road for Online Visual Content

In our last post, we explored the reasons why online video creates a virtuous cycle of marketing messages. Today, we’re following up with our own suggestions about best practices for content marketing. We base these “rules of the road” on our clients’ victories and...

Why Insist on Video Content Marketing?

Content is King. In today’s marketplace content is king. And appropriately so. This, finally, is the age of "empowerment" marketing. Consumers want relevant and timely information to make enlightened decisions that align with their highly specific needs, goals and...