by Lori Dowd | Aug 22, 2017 | Blog, Brand Identity, Fundraising, Professional Services
Making a Crowdfunding Video That Works Crowdfunding sites like Kickstarter and IndieGoGo have become a reliable pathway to investment for entrepreneurs and innovative start-ups. These community-economies offer companies a cost-effective way to source new capital...
by Lori Dowd | Jun 16, 2017 | Blog, Brand Identity, Case Study, Commercial Real Estate, Video
Large commercial real estate development projects often turn into harrowing but thrilling adventure stories for those involved. They’re challenging, painful, frustrating and rewarding. Rarely straightforward, such projects demand patience, creativity, and persistence....
by Lori Dowd | Apr 27, 2017 | Blog, Brand Identity, Case Study, Education, Video
Paying It Forward That’s more than just a catch phrase for university donors. Educational scholarships offer an opportunity for strengthening a donor base in higher education. But too often university scholarship donor programs focus only on the rational aspects...
by Lori Dowd | Apr 27, 2017 | Blog, Brand Identity, Case Study, Commercial Real Estate, Video
Use a Visual Narrative to Bring Life to the Invisible Commercial real estate brokers often face the daunting challenge of building excitement out of the invisible, the un-built. They are asked to consistently communicate a developer’s vision into compelling, tangible...
by Lori Dowd | Mar 23, 2017 | Blog, Brand Identity, Commercial Real Estate, Video
Becoming the very thing you’re meant to be is a process. From the beginning, it takes effort, planning, vision. Never does it happen all at once. The span from idea to identity is unbound to a timeline. When the work manifests and elements align, only then is it...
by Angela Park | Mar 16, 2017 | Blog, Brand Identity, Content Marketing, Marketing Tips
You’ve probably heard of Maslow’s Hierarchy of Needs, but you might not have heard about the Elements of Value. Released by Bain & Company in 2015, the Elements of Value Pyramid is a model that addresses the basic fundamental values that products and services can...
