by Lori Dowd | Jan 31, 2018 | Blog, Brand Identity, Commercial Real Estate, Video
Commercial Real Estate Marketing Plans That Work A solid commercial real estate marketing plan can help you stand out from other developments, a job that’s getting more and more difficult to pull off. That’s because now more than ever, dynamic storytelling...
by Lori Dowd | Nov 30, 2017 | Blog, Content Marketing, Inspiration
In our last post, we explored the reasons why online video creates a virtuous cycle of marketing messages. Today, we’re following up with our own suggestions about best practices for content marketing. We base these “rules of the road” on our clients’ victories and...
by Lori Dowd | Oct 26, 2017 | Blog, Content Marketing, Marketing Tips, Video
Content is King. In today’s marketplace content is king. And appropriately so. This, finally, is the age of “empowerment” marketing. Consumers want relevant and timely information to make enlightened decisions that align with their highly specific needs,...
by Lori Dowd | Sep 5, 2017 | Blog, Content Marketing, Professional Services, Technology, Video
Creating Valuable Trade Show Videos How often have you been at a trade show, corporate event, or conference and think “this is a perfect moment to demonstrate our company culture, product and vision?” The entire team is together. Excitement is running high…perhaps...
by Lori Dowd | Aug 22, 2017 | Blog, Brand Identity, Fundraising, Professional Services
Making a Crowdfunding Video That Works Crowdfunding sites like Kickstarter and IndieGoGo have become a reliable pathway to investment for entrepreneurs and innovative start-ups. These community-economies offer companies a cost-effective way to source new capital...
by Lori Dowd | Jul 17, 2017 | Blog, Case Study, Healthcare, Video
Visualizing Medical Research Making complex medical research accessible is a difficult task. It takes both art and science to present clinical trial results in a concise, engaging manner. And effectively communicating research requires sensitivity to the rational and...
