When you create something for a client, whether it’s a building or a video, the project starts out in a very similar way. You listen to your client’s needs and wants. You draw on your team’s experience. You engage your partners. You present your ideas.  Then you listen some more.  In the end, this process helps you provide the best possible plan to meet your client’s goals.

At Clayco, a global design build firm, these principles are a hallmark of their business philosophy. StoryTrack recently worked with Clayco to create a corporate marketing video to fully articulate their culture of client service.

The video introduces Clayco leaders and gives viewers the chance to hear about the inner workings of the company first-hand.  It offers a peek inside their environment and gives a glimpse of design teams as they collaborate on exciting projects.  It shows finished works and projects in the field.  Altogether weaving the story of Clayco’s commitment to delivering innovative, high-quality building solutions.

No matter what business you’re in, these principles can help you build your relationships. At StoryTrack, our services are quite different from construction but the principles are similar.  We want to be a part of our clients’ projects from the very beginning.  We add real value with our experience and our partners.  And we help tell the right story.  But first, like Clayco… we listen.

About the Author

Lori Dowd

Lori Dowd is an award-winning filmmaker and founder of StoryTrack Studio. For over 20 years, she has directed and produced programming for a range of corporate, non-profit, online and broadcast partner/client.