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MEET OUR TEAM

We are a group of makers, storytellers, marketers and strategists that create material to propel your message forward. And once we’ve generated that momentum, we know how to keep the ball rolling.

Lori

Lori is a veteran media executive who sees the convergence of television, social media and the internet as an unprecedented opportunity in the communication industry. She brings 25 years of experience building creative business enterprises, along with deep knowledge about brand narrative, marketing and corporate strategy.

She began her career as a producer at WXYZ, an ABC owned-and-operated station in Detroit.  She then transitioned into reality television for Lifetime, developed documentary programming with PBS and the History Channel and began to create numerous broadcast properties, including The Digital Difference with Mario Armstrong and Against the Grain (a farming reality show).

She put this narrative experience to work creating award winning programs for huge national brands (Ford Motor Company, American Airlines, Veterans Affairs) before founding StoryTrack.

With training in filmmaking and marketing communications, Lori chartered Storytrack to cultivate and advance narrative storytelling and creativity for a new set of clients; real estate developers, healthcare, non-profit and education. Under her direction, the work of StoryTrack has garnered awards in most major industry forum.

 

SCOTT GERICKE

Scott

Scott is a designer with substantial experience in directing and designing large-scale brand and identity related projects. His focus on digital and print-based materials, environments, signage and web components has won major industry awards including Addy, AIGA, Communication Arts and many more.

At StoryTrack, Scott develops brand and communications strategy, identity development, publication design, branded environments, signage, exhibition design, information and systems design, ideation facilitation, creative direction, project management, team leadership, training and development.

Prior to joining the team some projects that Scott’s been proud to be part of include: Companion Baking cafe identity rebrand; TransWorld Dome / St. Louis Rams signage and wayfinding design; Ameren Corporation brand identity and communications system; Subway International interactive brand style guide; Park Express brand identity and signage system; and Coca-Cola headquarters campus reimagined: employee engagement communications.

Brittany Anderson StoryTrack

Brittany

Brittany is a hybrid of the business and creative worlds. As Senior Producer she pulls from her unique background in documentary photography to create compelling and evocative images. As head of production she oversees the logistical planning, workflow, and production management of the development and delivery of our digital content. Driven by story and efficiency, she is passionate about helping clients craft brand narratives that are supported by strong business models.

Alyssa

Alyssa is our award-winning Producer and Story Editor who has a love for storytelling, from long-form documentaries to social content shorts. With a background in communications and video editing, Alyssa has a deep understanding of how to create meaningful, compelling stories through film. She is responsible for managing the post-production process, including producing and editing projects from storyboard to final export, and digital asset management. She has worked on reality, documentary, and online content for PBS, Esquire Network, Style Network, and NickMom. Her corporate clients include BASF, Rockefeller Group, Compass One, and Clayco.

 

 

Angela

As Digital Producer, Angela is responsible for StoryTrack’s content marketing. Drawing from her background in psychology and marketing, she crafts meaningful and effective content for audiences across digital platforms, resulting in marketing campaigns that exceed business objectives. She is motivated to develop content strategies that are driven by quantifiable data and analytics.

Angela also serves as the assistant story editor and is passionate about storytelling through visual narratives.

 

 

Douglas

DB is a writer, designer and illustrator with long experience in the arts of communication. A senior faculty member in Washington University’s Sam Fox School of Design and Visual Arts, Douglas creates visual narratives for screen and print, including animated sequences for StoryTrack projects. His work has been honored in American Illustration and Society of Illustrators annuals. He publishes the illustrated journal Spartan Holiday. The D.B. Dowd Modern Graphic History Library at Washington University was named in his honor in 2016. His visual work and writing on graphic culture appear on his website, dbdowd.com.

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